In 2007, Zena reached out to the breast cancer consumer and created a collection dedicated to Cancer Awareness.
Zena made a large lump sum donation from these sales to Gateway for Cancer Research (www.ctrf.org). Ninety-nine cents of each dollar donated to gateway goes directly to cancer research. So you can be sure your money is making a difference.
Due to the overwhelming success of the 2007 campaign, we are commemorating the "Zena Thinks Pink Collection" in 2008, and it will be in stores for Breast Cancer Awareness Month in October.
Help remember all those with cancer by looking for the "Zena Thinks Pink Collection" in stores in October.